But a select few trolls couldn’t handle the idea of fat women exercising. They claimed the brand was “promoting obesity” and “exploit[ing] health problems to make a buck.”
“Nike have officially just lost my respect and cracked other [sic] the PC brigade of having to keep people happy,” wrote one commenter on a Daily Mail article about the line. “Next you all will be supporting severe obesity where people can't walk or get out of bed.”
But even those critiques slightly miss the point.
Not all fat women are working out to lose weight. Some women just happen to be fat, and also enjoy working out.
In fact, as Revelist senior editor Evette Dionne pointed out, there are a number of successful female athletes who also happen to be fat. Some women, like yoga instructor Jessamyn Stanley, dedicate their lives to teaching fitness — and also happen to be fat. Others, like marathon runner Mirna Valerio, just want to enjoy their hobbies without being stigmatized for their appearance.