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But even those critiques slightly miss the point.

Not all fat women are working out to lose weight. Some women just happen to be fat, and also enjoy working out.

In fact, as Revelist senior editor Evette Dionne pointed out, there are a number of successful female athletes who also happen to be fat. Some women, like yoga instructor Jessamyn Stanley, dedicate their lives to teaching fitness — and also happen to be fat. Others, like marathon runner Mirna Valerio, just want to enjoy their hobbies without being stigmatized for their appearance.

Some plus-size women hate working out, and others love it — just like straight-size women.

The only difference is, straight-size women have a lot more clothing to do it in. Nike deserves a round of applause — not a chorus of critiques — for trying to change that.