Since the coronavirus crisis hit the United States, Sephora has proven just how great of a business they are. Sephora was one of the first big stores to close their brick-and-mortar locations — they did so in mid-March (long before most states had stay-at-home orders). They also put in extra precautions for the employees working in their fulfillment/distribution centers.
Now, they're doing something else incredible: donating 65,000 beauty packages to frontline healthcare workers and women's shelters for victims of domestic violence.
On May 6, Sephora announced they'd be launching "Project Care" to send skincare kits to those who need it most. The kits include Sephora Collection cleansing wipes, lip balm, a face mask, an eye mask, and their Super Matte Moisturizer.
Here's how it works: U.S.-based Sephora employees will nominate 500 deserving individuals in the healthcare profession who are doing great things in their communities, then each of those people will receive 100 care kits to distribute to their colleagues. That brings us to a total of 50,000 kits for healthcare workers!
The other 15,000 care packages will be Play! Beauty Boxes, which are going to 150 women's shelters that are helping victims of domestic violence.