Welcome to the internet! It's where anything is possible. Or, at the very least, it's where the most bizarre things go viral and you just kind of have to ride the wave.
A recent example of this phenomenon was a post from Twitter user @rudy_mustang. As BuzzFeed pointed out, last week he asked people to "find the weed smoker" among an assortment of emoji. Ah, but apparently you can't actually find them because "they live among us, looking like normal people. The only real difference is they're going to hell."
And let's just say that the Twitterverse had a little too much fun with meme-ifying this strange attempt at humor.