gillette metoo ad
photo: Gillette

Razor company Gillette released a new ad campaign that offers a new take on their 30-year old slogan "The best a man can get." Inspired by the #MeToo movement, the commercial addresses toxic masculinity and encourages men to hold other men accountable for their actions, stop harassment and bullying, and just generally do better. 

Playing off the brand’s original slogan, the ad asks viewers "Is this the best a man can get?" And apparently, many men think they are already perfect and are enraged at Gillette for thinking otherwise.

The ad campaign from Gillette was published on Sunday and already has over four million views on YouTube. And while there are 88k likes on the video, there are over 350k dislikes.

The ad features footage from old Gillette ads, sexist media depictions, footage of news anchors reporting on the #MeToo movement, and men holding their friends and children accountable for their actions.

The male voiceover asks "Is this the best a man can get? Is it?" in reference to Gillette's 30-year-old slogan.

He then continues, "We can’t hide from it, it’s been going on far too long. We can’t laugh it off. Making the same old excuses. But something finally changed. And there will be no going back. Because we… We believe in the best in men. To say the right thing. To act the right way. Some already are, in ways big and small. But some is not enough. Because the boys watching today will be the men of tomorrow."

The ad clearly just wants men to learn from their mistakes and strive to be better versions of themselves.

The company shared more details on its website, acknowledging its original slogan started as an "aspirational statement, reflecting standards that many men strive to achieve." It added, "We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better," the company said.

Despite its efforts, some men just couldn't handle being called out on their faults.

Twitter and Facebook are currently in a battle over whether or not the ad was "anti men." Seriously. I cannot make this stuff up.

One person pointed out that the reason toxic masculinity exists in the first place is partly due to advertising of year's past.

"Advertising helped cement versions of masculinity that became the problem, and they should spend money fixing it," Twitter user Elamin Abdelmahmoud wrote.

Despite its efforts to delicately address these important issues, while preserving men's egos, people are now protesting Gillette altogether.

You'd think Gillette killed someone by the way some people are reacting to the advertisement.

Egotistical fool Piers Morgan's feelings were hurt by the ad.

"I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity," he whined on Twitter.

American conservative commentator and pro-Trump activist Candace Owens was livid.

"STOP PERVERTING MASCULINITY. LET LITTLE BOYS WRESTLE," she screamed to her Twitter followers. "Despite what Lena Dunham tells you, women are not into beta males & men are not into chicks w/ armpit hair."

This woman even appeared to create a Twitter account specifically to tell everyone she was no longer buying Gillette products.

Why do people think other people care what they choose to purchase? I honestly do not understand.

The Facebook crowd was just as pissed off as the Twitter crowd. 

One user even claimed that Gillette insulted its entire customer base. "The great majority of men are good people. Enough with male bashing," he wrote, which sounds a whole lot like #NotAllMen.

A #BoycottGillette hashtag was even started.

In just two days, men and women are abandoning razors they've used their entire lives because of a single advertisement asking men to be decent humans.

Honestly, the hypocrisy is astounding.

The same people complaining about the "snowflake" generation being offended by everything is in an uproar because of an under-2-minute advertisement. 

What it all comes down to, though, is the truth hurts.

Those who are offended are probably the same people the ad intended to target. So, uh, good job Gillette! You did it!

Gillette is definitely making an effort to be better, but while it's at it, maybe it could address the prices of women's products vs. men's.

The "pink tax" is more relevant than ever. Let's address that next, shall we?

Regardless, thank you, Gillette, for sparking the conversation toward men about how they can and should do better.

In an email on Tuesday, Gillette told CNBC:

"We expected debate—discussion is necessary. For every negative reaction we’ve seen many positive reactions, people calling the effort courageous, timely, smart, and much-needed. At the end of the day, sparking conversation is what matters. This gets people to pay attention to the topic and encourages them to consider taking action to make a difference."