Razor company Gillette released a new ad campaign that offers a new take on their 30-year old slogan "The best a man can get." Inspired by the #MeToo movement, the commercial addresses toxic masculinity and encourages men to hold other men accountable for their actions, stop harassment and bullying, and just generally do better.
Playing off the brand’s original slogan, the ad asks viewers "Is this the best a man can get?" And apparently, many men think they are already perfect and are enraged at Gillette for thinking otherwise.
The ad campaign from Gillette was published on Sunday and already has over four million views on YouTube. And while there are 88k likes on the video, there are over 350k dislikes.
The ad features footage from old Gillette ads, sexist media depictions, footage of news anchors reporting on the #MeToo movement, and men holding their friends and children accountable for their actions.
The Facebook crowd was just as pissed off as the Twitter crowd.
One user even claimed that Gillette insulted its entire customer base. "The great majority of men are good people. Enough with male bashing," he wrote, which sounds a whole lot like #NotAllMen.