In an effort to be inclusive of those who don't identify as female but still have a monthly period, Always — a Procter & Gamble brand — is removing the female (Venus) symbol from its packaging.
October is LGBTQ History Month, equally as important as Pride Month in June, and focuses on gay rights and historical moments for LGBTQ people. So it makes sense that Always would decide to market its products to all people, regardless of gender identity. Reportedly, the gender-neutral packaging for the pads will begin to enter stores in February 2020.
The decision for Always and P&G to publicly support nonbinary and transgender men who get periods has received mixed response. Ultimately, it's in line with the company's value to be inclusive.
P&G has faced criticism before for standing up for what's right.
In January, another P&G brand, Gillette, produced an ad that spoke out about toxic masculinity. It flipped the script on its longtime motto "The best a man can get" with "The best a man can be." Some thought the ad was against men, but ultimately it was addressing the very real issue of toxic masculinity and why all men should be feminists.