Back to Top

And even though Gold's Gym Dreamland apologized for the ad with the following post to Facebook...

"This post was not meant to offend anyone, and not against god's creation, or any type of women's body, it was meant to refer to a Healthy Fit body and cutting fats, NOT THE ACTUAL STRUCTURE OF THE BODY.

So Again our Apology. for all the women out there."
("Sic" implied.) is that any sort of apology?

Gold's makes a number of errors:

First, why would they think pear-shaped implies anything other than body structure? Also, "for all the women out there"? Is that because they think only women can be pear-shaped, or because only women would be offended by the ad?

(Not to mention that the ad says "girl" instead of "woman," another problem unto itself.)

Facebook user comments ranged from tactfully matter-of-fact to utterly infuriated.

Gold's Gym Dreamland is far from a first-time offender. The gym posted this ad not even two weeks before the pear one.

Don't worry, they had one for women too.

And those aren't the only ones, either. Head on over to the franchise's Facebook page and you'll find countless others.

Some people never learn, do they?

UPDATE, 8/16/2016, 4:55PM:

Gold's Gym's PR team is doing some heavy-duty damage control at the moment, and AdWeek reports that the global company is distancing itself from the Dreamland franchise in light of the pear ad.

The gym's main Twitter account has been tweeting personal apologies to various people for hours, assuring users that they're totally not about that life, and says that the Dreamland location is "ignoring our communications" in light of taking the ad down.

Gold's Gym's main Twitter account also says that it is trying to have the Dreamland franchise's entire Facebook page taken down, and that it is working on releasing an official statement.

We'll update again with more information shortly.

UPDATE, 8/17/2016, 9:46AM:

Gold's Gym corporate released an official statement and apology last night on the company's Facebook page to reassure members and other franchisees that it is taking action against the Dreamland location.

"Upon learning of this sub-franchisee’s insensitive posts, we immediately took action by working with Facebook to have their page removed," the statement reads, and Gold's Gym is "in the process of expediting the termination of this sub-franchisee’s agreement."

To ensure that nothing like this happens again, Gold's is "currently reviewing our internal procedures for how both domestic and international franchisees create and share social media posts." The company then reiterated that Gold's Gym Dreamland's posts "go against everything we believe in and stand for."

Full statement below:

And while Gold's Gym knows it has a lot of work to do in light of this event, at least it has a sense of humor about it.

gold's gym twitter
photo: Twitter screengrab