Instagram and Facebook will begin cracking down on weight loss products and plastic surgery advertisements, reports CBS News. The new policy will introduce a variety of measures to push Instagram fad diet content down further in feeds, or block certain posts altogether. The new policies are intended to address the "pressure" that some users feel, Instagram said in a statement, when exposed to weight loss and "detox" beverages, supplements, and products that are promoted by influencers and celebrities.


The new policy will push weight loss ads out of feeds or delete them entirely.

Posts that advertise weight loss and diet products, via "an incentive to buy or includes a price" will be hidden for users under the age of 18, explained CBS News. Additionally, posts containing products that make "a miraculous claim about certain diet or weight loss products, and is linked to a commercial offer such as a discount code" may be deleted from Facebook and Instagram, ensuring that they will never pop up in your timeline. Au revoir, FitTea influencers.


Instagram wants the service to be a "positive place."

"We want Instagram to be a positive place for everyone that uses it, and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media," Emma Collins, Instagram's public policy manager, told CBS News in a statement.


Lots of celebrities have promoted weight loss products on Instagram.

Companies like TeaMi, FitFtea, and Flat Tummy pay celebrities and influencers to hawk their products. The Kardashian and Jenner sisters are the most high-profile examples of such advertising, but celebs like Cardi B, Hilary Duff, and Jordyn Woods have partnered with certain brands to advertise weight loss products on their feeds.


Body-positivity activist Jameela Jamil applauded the efforts to clamp down on such marketing.

"After a bunch of shouting, screaming, and petitioning … we have managed to get the attention of the people at the top, and they have heard us and want to protect us," Jamil wrote on Instagram. "As of now, if you’re under 18, you will no longer be exposed to any diet/detox products. And for all other ages, all fad products that have bogus, unrealistic claims will be taken down and easy to report," adding that she had been working with Instagram for a year to develop these new policies.