In this time of great coronavirus uncertainty, it's best to pay attention to the medical experts — not beauty influencers and brands on Instagram. Unfortunately, the aforementioned are continuing to spread misinformation, which is not only unscientific, it's straight-up unsafe. The latest forehead slap comes from Lime Crime Cosmetics, and it is bad. It is very, very bad.
Incorrect science within!
Reddit user u/heatherhfkk caught a now-deleted Instagram story from Lime Crime. In the photo, the caption reads "Fun fact: Research shows that burning sage kills 94% of airborne bacteria."
I don't have anything else to say about this except NO NO NO NO NO.