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Activist Michelle Elman warns that while reclaiming the word is great, we need to be conscientious of its impact.

"The word 'fat' is simply a descriptor, it is no different to the word tall. I use the word to describe myself and not anyone else because I am aware it still holds strong negative connotations in the public but I find that using it personally is empowering. To use the word that has been used against you for years helps liberate the shame and stigma that is associated with it."

Sada Jean Brown, a body positivity activist, thinks the word and its usage is a case of simple semantics.

"I believe the word fat has a negative connotation only if you look at it that way. Words are just words and it's society that gives meaning to them. I mean, would you think the word 'fat' was a bad word if you weren't taught to be offended by it?"

For model, poet, and writer Minerva, being fat (and calling herself that) is just simply who she is.

"I identify as 'fat' because I use it as a harmless adjective — a simple descriptor that doesn't equate to 'worthless,' 'ugly,' or  'unlovable.' In my youth, the word 'fat' had so much power over me — I viewed it as such a negative thing. Now, I realize that you can be fat and happy, fat and valued, fat and loved. So, I'm fat, yes — so what?"

Evette Dionne, senior news and identities editor at Revelist, feels "fat" is intrinsic to her identity.

"I embrace the word fat because fatness is a part of my identity just as Blackness is. I also use the word to reclaim it from those who've made fatness something to be pitied or despised."

Makeup artist Holly Quinn finds the abuse of the word utterly disgusting.

"Being a fat woman, living with a full, fabulous, and 'FAT body' needs stop being looked down upon. We're here to exist with the rest of the population whether our body type offends you or not. Fat or not, we're just human. If you shame a fat person, you're just being a shameful person. Fat is a description of a body; how someone can use it as a character flaw is disgusting. Fat is beautiful, period."

Fashion blogger Amanda Heckman says that while sometimes she still does get offended if people call her fat maliciously, it doesn't stop her from taking control of the word.

"The only thing I don't like about the word fat is the way it is used. In much of society today, fat is synonymous with the lesser. It's an insult to be flung around when you want to make someone feel truly awful about themselves. I feel as if this sets a bad tone for the word. Fat is just a descriptor of size and I would like to take the word back. A lot of my friends and family don't understand my thoughts on this. When I say, 'I'm fat' they say, 'You're not fat, you're so beautiful and talented' and my response usually is 'I didn't say I wasn't.' I know I'm beautiful, talented, intelligent, and funny, but I am also fat. From a purely scientific standpoint I am overweight for my height, which means I'm fat, and that's the only connotation the word should carry. Not ugly, not stupid or unworthy of love; just fat."

Jessica Torres , fashion reporter at Revelist, feels that once we change how we feel about the word, we'll change our view on plus-size people in general.

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photo: Revelist/Brittany Fowler

"Fat is just a word. It does not place the value of who I am or how I should be treated. The sooner we take away all the negative connotation and power we have given the word, the sooner we will stop seeing fat people as inferior or less than."