Kim Kardashian is finally using her star power for more than promoting the beauty of nude selfies. The 35-year-old business mogul placed a full-page advertisement in The New York Times on September 17 to raise awareness about an issue dear to her heart: the Armenian genocide.
Kardashian, whose half-Armenian, called out The Wall Street Journal for running an ad from a group that doesn't believe the genocide ever happened. She felt compelled to chide The Wall Street Journal when Turkic Platform, an organization that blames Armenians for their own deaths, placed the "reckless, upsetting, and dangerous" advertisement in April.
"It's one thing when a shitty tabloid profits from a made-up scandal, but for a trusted publication like WSJ to profit from genocide—it's shameful and unacceptable," Kardashian wrote. "Why is it that every time we take one step forward, we take two steps back?"
Her letter originally appeared on her website, but she's taken it a step forward by placing an advertisement in one of America's newspapers of record.
She traveled to Armenia in 2015 to commemorate the 100 year anniversary of the genocide. Kardashian also spoke about the impact of the killings in a April 2015 essay for TIME.
"There are so many people who lost their families, and the stories of how they were killed are so heartbreaking—they should never be forgotten," she wrote. "The whole point of remembering the genocide is to make sure it doesn’t happen again. A million-and-a-half people were brutally massacred, and a country can just pretend like it never happened? I don’t think that’s right."
She has also requested that president Obama and other members of the government refer to the killings as a genocide. Kardashian said that it's disrespectful not to acknowledge the 1.5 million people who lost their lives.
She finished her advertisement with a message to people the world over who are unaware of the Armenian genocide:
"We have to be responsible for the message we pass on to our children. We have to honor the TRUTH in our history so that we protect their future. We have to do better than this."